Founder Index

Top 26 Founders

Top 26 Founders — Featured Story

Mou Dasgupta

Brook37

Her Father's Standards

Every cup of Brook37 carries my father's standard forward.

Mou Dasgupta's tea journey started at age five, in a small town in India, standing beside her father and learning to select tea long before she understood what quality meant.

Years later she arrived in the United States with $500 and a degree in Computer Science. She became a single mother, raising a ten-year-old daughter with no family here to lean on. Building a life and a career through that taught her a kind of resilience no MBA could. The same resilience that eventually carried her to an Executive Director role at JPMorgan Chase and Morgan Stanley, until she left to build something more meaningful.

Brook37 is a wellness tea brand rooted in South Asian tradition, built with the same discipline she brought to every spreadsheet, and built by a team of women who share her belief that quality, sustainability, and growth aren't at odds with one another.

It hasn't been easy. When tariffs and supply chain instability hit, she built resilience rather than waiting them out: a nearshore packaging partner in Canada, her own team in New Jersey, and direct relationships with growers chosen as much for their sustainable farming practices as for the quality of their leaves. While competitors reached for shortcuts like shelf-stable ready-to-drink formats, she stayed committed to freshness and sustainable sourcing, because a wellness product only works if it's real.

That commitment shows. Within three and a half years, Brook37 became profitable with more than 200% growth year over year, driven by extreme dedication, disciplined risk management, rigorous quality control, and relentless problem-solving. In that same window she launched on Costco.com, expanded into all 54 Costco warehouses in Texas, ran a Bay Area roadshow, entered Central Market, Citarella, and Butterfield Market, built luxury partnerships with Bloomingdale's and Haven Well Within, and earned seven national and international awards.

She built something true to where she came from, starting in a small town in India with $500, later raising a daughter alone with no family nearby, in an industry that often rewards the opposite — with a team of women who believed sustainability and profitability could grow together. In three years. Profitably.

Want to connect with Mou Dasgupta?

Submit a quick request and we'll review it for an introduction.