Throughout her career at Microsoft and Taboola, she saw firsthand just how ineffective today's available consumer data can be. She never had a single client run a successful ad campaign using market-standard lead lists or brokered data audiences.
Supply had been constrained by every new wave of regulation, while even the market's most reputable brokers were selling data that was often utterly inactionable. Both problems traced back to the same missing element: explicit consent. Every workaround the industry built only made the process more complex and the data worse.
She knew she had to build mymodel once she realized there was no infrastructure for consumer data to move through the market compliantly, and that she had an opportunity to enable people to become the financial beneficiaries of participating their data in the market.
Her core thesis from day one was simple: most people would consent to sharing their data under three conditions: low lift, high reward, and high trust. That is exactly how mymodel was built.
On August 1, 2026, the California Delete Act took effect, representing what she sees as the first domino in disrupting the $315 billion data broker industry. The law imposes significant consequences on brokers that retain consumer data after individuals opt out through California's new centralized deletion mechanism, which already includes hundreds of thousands of consumer requests.
The average Gen Zer is increasingly distrustful of tech. She sees herself as the antithesis of the tech bro archetype they reject. She is like the people she aims to serve, but has dedicated her career to building technology that works in their best interests.
Gen Z is the most values-aligned consumer base in history, and she believes she is uniquely positioned to bridge the divide between them and the data industry, bringing the influencer and mission-aligned business model to technology, but with infrastructure-level returns.
That conviction led her to spend the past several months building a new layer on top of mymodel's core marketplace: tech media for the 99%.
The company has built a path toward helping Americans earn $1 billion for their consent within 29 months of launch, and will publicly count progress toward that milestone through its growing owned media ecosystem.